The influencer’s favourite helmet brand, Ruroc, has pulled the covers off its new EOX2.0 lid, and it arrives with a clever safety feature that could prove invaluable when things go wrong on two wheels.
The updated flagship introduces a Smart Medical ID system — something the company says is a world-first in motorcycle helmets. The technology allows riders to store essential medical information directly in the helmet, giving first responders instant access to potentially life-saving details if the worst happens.
It’s a thoughtful bit of innovation wrapped inside a noggin-protector that has been heavily refined for the long haul. Designed with sport-touring riders in mind, the EOX2.0 builds on Ruroc’s original EOX platform but brings a complete rethink of the interior architecture to improve comfort, acoustics and stability at speed.
“The updated flagship introduces a Smart Medical ID system”
Inside, there’s a new Merino wool liner that’s naturally moisture-wicking, odour-resistant and temperature regulating — ideal for riders clocking up the mileage during summer road trips.
The liner itself is around 25% thinner than before, creating a more precise fit, while sculpted cheek pads and improved stitching help keep everything secure without pressure points or bunching material.
Protection is handled by a Quad-Composite shell that blends carbon fibre, nylon, fibreglass and Kevlar to deliver a strong yet lightweight structure. The helmet also incorporates RHEON Impact Technology, reduce injuries caused by rotational forces. Meanwhile, a Fidlock Magnetic Chinstrap makes fastening up quick and glove-friendly.
“Inside, there’s a new Merino wool liner that’s naturally moisture-wicking”
For riders rolling out with the homies, the helmet pairs with the EOX Shockwave communication system powered by Cardo, allowing up to 15 riders to stay connected with clear audio over distances of up to 1.2km.
The EOX2.0 launches with seven typically bold graphics, including Abyss, Valora, Pulse and the striking Ruby Carbon, which shows off the intricate carbon weave beneath a deep candy-red finish.
It’s a helmet that blends serious safety tech with the kind of visual flair Ruroc has built its reputation on — designed to look good on the social media, while quietly looking after the person yapping into a Bluetooth microphone underneath.
Check out the website for pricing and availability in your region.
