Bugatti has expanded its empire beyond hypercars, watches and luxury penthouses by launching perhaps the most extravagant television ever created.
Meet the C Seed Bugatti N1: a gigantic folding 4K MicroLED TV that transforms from what looks like a designer sideboard into a cinema-sized display in around 45 seconds. Naturally, it costs an eye-watering amount of money too.
Created in collaboration with Austrian luxury tech firm C Seed, the Bugatti N1 is available in either 110-inch or absolutely absurd 137-inch sizes. Pricing hasn’t officially been confirmed, but reports suggest the larger model will comfortably clear the £300,000 mark before you even start discussing bespoke finishes and installation.
“At the press of a button, panels unfold with all the drama of a Bond villain revealing a secret underground lair”
Which, to be fair, feels fairly on-brand for Bugatti these days.
Unlike most massive TVs that simply dominate a room 24/7, the N1 is designed to hide itself away when not in use. At the press of a button, panels unfold with all the drama of a Bond villain revealing a secret underground lair, while integrated speakers powered by high-end audio specialist Wisdom Audio silently extend into position from the bodywork.
The styling itself borrows heavily from the Bugatti Tourbillon hypercar, particularly the famous horseshoe-inspired “C-line” profile that runs through the cabinet. There’s also plenty of exposed carbon fibre, aluminium detailing and custom finishes pulled directly from Bugatti’s automotive palette.
Underneath the theatrical presentation is some seriously high-end display technology. The N1 uses next-generation 4K MicroLED panels with HDR10+ support, ultra-high contrast and a patented calibration system that supposedly makes the joins between the folding panels almost invisible.
More importantly for billionaire penthouse owners, the screen can also rotate through 180 degrees and integrates directly into architectural spaces rather than looking like you’ve accidentally wheeled a Vue Cinema screen into your living room.
The whole thing is engineered and hand-built in Austria, and feels less like a television and more like a very expensive piece of kinetic art that just happens to stream Netflix. But in a world where luxury brands increasingly want to sell an entire lifestyle rather than just cars, it makes perfect sense.
Besides, if you already own a Bugatti Tourbillon, what’s another few hundred grand for a matching TV?
